OXM Ad to Content Ratio
Page count here includes inside and outside front and back covers.
* = extra glued on ads to the front and back (3-4 extra pages of ads)
Preview Nov 01 – 43 ½: 56 ½ - 100 pages, 44% ads
1 Dec 01 – 59: 65 - 124 pages, 48% ads
2 Jan 02 – 47: 61 - 108 pages, 44% ads
3 Feb 02 – 34: 66 - 100 pages, 34% ads
4 Mar 02 – 32: 68 - 100 pages, 32% ads
5 Apr 02 – 23: 77 - 100 pages, 23% ads
6 May 02 – 31: 69 - 100 pages, 31% ads
7 Jun 02 – 29: 71 - 100 pages, 29% ads
8 Jul 02 – 24: 76 - 100 pages, 24% ads
9 Aug 02 – 32: 68 - 100 pages, 32% ads
10 Sep 02 – 58: 58 - 116 pages, 50% ads
11 Oct 02 – 78: 54 - 132 pages, 59% ads
12 Nov 02 – 105 1/3: 70 2/3 - 176 pages, 60% ads *
13 Dec 02 – 101 1/3: 70 2/3 - 172 pages, 59% ads
14 Jan 03 – 59 ½: 56 ½ - 116 pages, 51% ads
15 Feb 03 – 37: 63 - 100 pages, 37% ads
16 Mar 03 – 43 ½: 56 ½ - 100 pages, 44% ads
17 Apr 03 – 42 ½: 57 ½ - 100 pages, 43% ads
18 May 03 – 37 5/6: 62 1/6 - 100 pages, 38% ads
19 Jun 03 – 37 5/6: 62 1/6 - 100 pages, 38% ads
20 Jul 03 – 26 1/3: 73 2/3 - 100 pages, 26% ads
21 Aug 03 – 25 1/3: 74 2/3 - 100 pages, 25% ads
22 Sep 03 – 34 1/3: 65 2/3 - 100 pages, 34% ads
23 Oct 03 – 50 5/6: 49 1/6 - 100 pages, 51% ads
24 Nov 03 – 90 5/6: 61 1/6 - 152 pages, 60% ads *
25 Dec 03 – 114 5/6: 69 1/6 - 184 pages, 62% ads *
26 Holiday 03 – 71 5/6: 56 1/6 - 128 pages, 56% ads *
27 Jan 04 – 45 ½: 58 ½ - 104 pages, 44% ads *
28 Feb 04 – 44 ½: 59 ½ - 104 pages, 43% ads *
29 Mar 04 – 29 ½: 70 ½ - 100 pages, 30% ads
30 Apr 04 – 26 ½: 73 ½ - 100 pages, 27% ads
31 May 04 – 40 ½: 59 ½ - 100 pages, 41% ads
32 Jun 04 – 45 5/6: 58 1/6 - 104 pages, 44% ads *
33 Jul 04 – 42 ½: 57 ½ - 100 pages, 43% ads
34 Aug 04 – 39 ½: 60 ½ - 100 pages, 40% ads
35 Sep 04 – 37 1/3: 62 2/3 - 100 pages, 37% ads
36 Oct 04 – 50 1/6: 49 5/6 - 100 pages, 50% ads
37 Nov 04 – 56 5/6: 55 1/6 - 112 pages, 51% ads
38 Dec 04 – 63 1/3: 52 2/3 - 116 pages, 55 % ads
39 Holiday 04 – 58 1/6: 45 5/6 - 104 pages, 56% ads *
40 Jan 05 – 45 5/6: 54 1/6 - 100 pages, 46% ads
41 Feb 05 – 43 1/6: 56 5/6 - 100 pages, 43% ads
42 Mar 05 – 44 1/6: 55 5/6 - 100 pages, 44% ads
43 Apr 05 – 48 5/6: 51 1/6 - 100 pages, 49% ads
44 May 05 – 43 5/6: 56 1/6 - 100 pages, 44% ads
45 Jun 05 – 41 ½: 58 ½ - 100 pages, 42% ads
46 Jul 05 – 30 1/6: 69 5/6 - 100 pages, 30% ads
47 Aug 05 – 40 ½: 59 ½ - 100 pages, 41% ads
48 Sep 05 – 50 5/6: 49 1/6 - 100 pages, 51% ads
49 Oct 05 – 71 1/3: 56 2/3 - 128 pages, 56% ads *
50 Nov 05 – 88 1/3: 59 2/3 - 148 pages, 60% ads
51 Dec 05 – 77 5/6: 54 1/6 - 132 pages, 59% ads
52 Holiday 05 – 57 5/6: 50 1/6 - 108 pages, 54% ads (32 page wireless ad! But only counted as one page to total page count)
53 Jan 06 – 40 5/6: 59 1/6 - 100 pages, 41% ads
54 Feb 06 – 30 5/6: 69 1/6 - 100pages, 31% ads
55 Mar 06 – 43 2/3: 56 1/3 - 100 pages, 44% ads
56 Apr 06 – 34 5/6: 65 1/6 - 100 pages, 35% ads
57 May 06 – 43 ½: 56 ½ - 100 pages, 44% ads
58 Jun 06 – 36 5/6: 63 1/6 - 100 pages, 37% ads
59 Jul 06 – 37 ½: 62 ½ - 100 pages, 38% ads
60 Aug 06 – 32 1/6: 67 5/6 - 100 pages, 32% ads
61 Sep 06 – 44 ½: 55 ½ - 100 pages, 45% ads
62 Oct 06 – 33 5/6: 66 1/6 - 100 pages, 34 % ads
63 Nov 06 – 40 5/6: 59 1/6 - 100 pages, 41% ads
64 Dec 06 – 45 2/3: 54 1/3 - 100 pages, 46% ads
65 Holiday 06 – 43 5/6: 56 1/6 - 100 pages, 44% ads (32 page wireless ad! But did not count in the page count, insert)
66 Jan 06 – 31 5/6: 68 1/6 - 100 pages, 32% ads
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