I find that I generally agree more with what these folks say than my friends: Paul Curthoys (OXM), Scott Butterworth (PTOM), Dan Amrich (OXM), the Area5.tv guys, Thierry Nguyen (1up), Kevin Van Ord (GameSpot), Greg Miller (IGN), Anthony Gallegos (GameSpy), and Andy Eddy (TeamXbox).
These guys all share interests that at least similarly reflect mine, so when I read one of their reviews I'm more inclined to take them seriously than one of my buddy's who, and this is a specific, real example, loves something to death if it exists... and is something he invests in. Everything sucks until he spends money on it, and then it becomes the holiest of all holies.
Contrastly, I have a friend who I can't gauge, ever. He loves the usual stuff, but then anomalies like Street Fighter IV and Mirror's Edge, stuff I wouldn't expect him to have a passing interest in, become games he enjoys quite a bit. So if he recommends something to me, I'm at least willing to give it a shot, where my other buddy's choice in games is totally moot to me since I don't know whether it's legitimately good or if it's something he bought and is forcing himself to enjoy.
I'm not saying critics > friends, but for me, I can relate to these people who are more invested in games and have a similar manner of thinking.
DownWriteFierce - 31 reviews in 31 days during May!