Az seems to be ignorant of the fact that the major supermarket chains all over the country have been selling the same games for cheaper prices for a few years now.
i don't mean to point out but i feel i need to.
they're not always cheaper. Black ops at my local tescos is still £46.90
darkness 2 is currently on the shelves there at £42.90 and that is it's deal of the week lower price.
Many people seem to be forgetting why they started shopping online in the first place.
You didn't do it because you were trendy and hip to the new way of shopping.
You did it because Online Retailers were undercutting High Street prices to get your business.
This has paid off for them and they don't really have to do it anymore. Now you can pay Full Game Price and think you're getting a good deal because you'll actually get the game on release date.
Supermarkets made a couple of high profile publicity pushes with games when they sold FIFA for £ 24.00 and undercut with Call Of Duty at one point as well but especially when it comes to EA titles... nowadays these are generally sold at 'New Game Price'.
Another thing people forget is that there are tons of people out there who haven't been counting down the days until the release of "Mass Effect 3" because as far as they're concerned... it's not a big deal... it's just a game.
Online shoppers, die hard fans, people who were looking forwards to it and really want to play it... All of these people will find their copies of "Mass Effect 3". The people who generally shop on the High Street won't and EA will suffer a loss for their unsold games.
"Mass Effect" is a popular franchise but the reason that the N7 Collector's Edition is sold out everywhere online is because the online retailsers are exhausting their standard allocations.
Don't panic because they're all sold out.
EA are going to have plenty to spare and they'll be lucky to shift all of them.